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International Marketing

International Marketing

Author: Dr. L. Natarajan
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Publisher Margham Publications
Product Format Paper Back
Language Published English
Volume Number --
Number of Pages 330
Product ID 9789386398444

International Marketing

Contents:

  • Introduction to International Marketing
  • International Marketing Environment
  • Product Planning for Export
  • Export Pricing
  • Market Selection
  • Market Entry Decisions
  • Marketing Information System and Marketing Research
  • General Agreement on Tariffs and Trade (GATT and Trade Liberalisation)
  • United Nations Conference on Trade and Development (UNCTAD) & United Nations Industrial Development Organisation (UNIDO)
  • International Economic Integration : European Union & Other Regional Groupings
  • International Monetary System, International Monetory Fund (I.M.F) and World Bank
  • India's Foreign Trade
  • Institutional Infrastructure for Export Promotion in India
  • Export Procedure and Documents

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