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Publisher Margham Publications
Publication Year 2012
Product Format Paper Back
Language Published English
Volume Number --
Number of Pages 480
Product ID 9789381430118

Entrepreneurial Development - Jayshree Suresh

Chapters at a glance:

  1. Understanding the Meaning of "Entrepreneur"
  2. Characteristics of an Entrepreneur
  3. Classification of Entrepreneurs
  4. The Entrepreneurial Scene in India
  5. Factors influencing Entrepreneurship
  6. Entrepreneurial Growth
  7. Problems of Entrepreneurs
  8. Business Idea Generation Techniques
  9. Identification of Business Opportunities
  10. Marketing Feasibility
  11. Financial and Economic Feasibilities
  12. Technical, Legal, managerial, Locational and Other Feasibilities
  13. Project Appraisal
  14. Project Report
  15. Franchising
  16. Product Strategies
  17. Pricing Strategies
  18. Distribution Strategies
  19. Promotional Strategies
  20. Step-by-Step Approach for Starting New Business
  21. Learning to be Successful
  22. Family Owned Business Enterprises
  23. Strategic Approaches
  24. Ethics and Entrepreneurship